Over 45 and running on empty?
GET YOUR ENERGY BACK IN
14 DAYS.
WITHOUT LIVING AT THE GYM.
Take the 60-second quiz to see your metabolic age and the 2 or 3 habits driving it.
Free. 60 seconds. Results on screen right away.
No hour-long gym sessions. No giving up the foods you love. Just the sleep, movement and nutrition shifts proven to move the needle fastest. So you walk into your next physical with confidence instead of dread.
15 YEARS
Building Seattle's biggest training facilities
1,000s
Seattle-area clients trained
New Day NW
Featured on Seattle local TV
Real results from the Reset
Here's what happens next
1. Answer 8 questions about sleep, energy, movement and stress.
2. See your metabolic age and the 2 or 3 things pushing it up.
3. Get your plan to bring it down, starting with the 14-Day Reset.
Read this part first
Who the 14 day Reset is actually for
This isn't a fit for everyone, and it shouldn't be. Fourteen days is short enough to commit to and long enough to actually feel something. But only if it's the right starting point for you.
This is for you if...
You've tried workouts and diets before — you just haven't had someone hold the line with you for 14 straight days.
You can give this 20–30 minutes a day, most days. No 90-minute gym sessions required.
You're willing to log a few numbers and answer one honest check-in.
You want to feel it first — energy, sleep, how your clothes fit — not just chase a scale number.
NOT THE RIGHT FIT IF...
You want a six-pack by the holidays and don't care how you get there.
You're looking for a meal-plan PDF and zero contact with an actual coach.
You're not willing to change one single habit for the next 14 days.
You have a health condition your doctor hasn't cleared for exercise yet — talk to them first, then come back.
Why I do this
The other 23 hours
My mom had multiple heart surgeries. Watching her go through those recoveries changed how I see health. It stopped being about how you look. It became about being strong enough for what life throws at you.
I started IanFitness as three of us in a park. Over 15 years it grew to 10 Seattle locations and thousands of members.
Here's what I learned: the hour in the gym was never what changed people's lives.
It was the other 23. The walks. What they ate. The routines they built at home when no one was watching.
As I got older, my goals changed too. I didn't want to be the strongest guy in the room. I wanted to be capable. Down on the trampoline with my son. Up Rattlesnake Ridge without wanting to quit halfway.
Most of us are in the sandwich now. Our kids need us and our parents need us. You can't show up for either one running on empty. That's what the Reset is built to fix, starting in 14 days.
Inside the 14-Day Metabolic Reset
Daily 20 to 30 minute workouts you can do at home $19.
Simple eating plan with no food bans $29.
Daily check-in with a real coach $199.
Sleep and energy routine $49.
Feel it in 14 days, or your money back!
Do the Reset for 14 days. If you don't feel more energy, better sleep or looser clothes,
I'll refund every dollar.
60 seconds, no guessing
WHAT'S YOUR METABOLIC AGE?
A few questions on your sleep, energy, movement and stress — and we'll show you a number that might not match your birth certificate. Then we'll show you exactly which 2–3 things are driving it, and how the 14-Day Reset moves them.
QUESTIONS FIRST?
How much time does it take?
20 to 30 minutes a day, most days.
Will this work if I'm over 50?
Yes
Do I need a gym or equipment?
No
What if I miss a day?
No worries.
What happens after the 14 days?
Some people use the tools and habits to keep making progress on their own, some invest in more time with us.
QUESTIONS FIRST?
Not ready for the quiz? Let's talk.
If you'd rather just ask a real question before doing anything else,
reach out directly — no quiz, no funnel, just a conversation.
15 years in Seattle
Not a new face to this
Coaching, in the gym
New Day Northwest
15 years building the brand
10 Seattle locations, ground zero
As seen on
1417 NW 54th St 447 Seattle, WA 98107 United States